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Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification exam designed for marketing professionals who work with Salesforce Marketing Cloud. Salesforce Marketing Cloud is a powerful marketing automation tool that helps businesses manage their marketing efforts across multiple channels, including email, social media, and mobile. Marketing-Cloud-Administrator Exam Tests a candidate's knowledge and skills in areas such as email marketing, campaign management, data management, and automation.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q119-Q124):

NEW QUESTION # 119
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

• A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
• B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• D. Create three distinct Attribute Groups that link each data extension directly to Contacts.

Answer: B

Explanation:
Explanation
Creating a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders is the best way to facilitate this within Contact Builder. This way, NTO can create a single data model that connects all the relevant data extensions and allows accessing customer data across different attributes.
Creating three distinct Attribute Groups that link each data extension directly to Contacts is not correct, as it does not establish the relationships between Customers, Orders, and Products. Creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders is not correct, as it creates unnecessary duplication of data models. Creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers is not correct, as it does not reflect the logical hierarchy of the data extensions.

NEW QUESTION # 120
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

• A. Select Unsubscribe Manual requests in Reply Mail Management
• B. Select Delete Auto-Replies and Out-of-Office mail Management
• C. Verify Reply Mail Management has been enabled in the account
• D. Ensure a Custom response is enabled for Automated Response in Reply mail Management

Answer: A,C

Explanation:
To automate the process of unsubscribing customers who request removal via email replies, the Marketing Cloud admin should first ensure that Reply Mail Management (RMM) is enabled in the account. This feature manages responses to emails sent from Marketing Cloud. Additionally, within RMM settings, the admin should select "Unsubscribe Manual requests." This setting enables the system to automatically process unsubscribe requests from customers who manually reply asking to be removed from mailing lists. This helps in maintaining compliance with customer preferences and email marketing laws.

NEW QUESTION # 121
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

• A. Google Analytics 360
• B. Collect Tracking code
• C. Conversion Tracking
• D. Web & Mobile Analytics

Answer: B

Explanation:
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

NEW QUESTION # 122
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

• A. Feature Settings
• B. Security
• C. Company Settings
• D. Data management

Answer: D

NEW QUESTION # 123
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

• A. Email
• B. Subscriber
• C. Link
• D. Account

Answer: A

Explanation:
Explanation
The utm_campaign value should be configured at the email level. This level allows marketers to specify a campaign identifier for each email message that contains links with tracking parameters. The utm_campaign value can be used to group email messages by campaign in Google Analytics or other analytics tools

NEW QUESTION # 124
......

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